Why 'Christening'?
The research findings are very clear – the word most commonly used by families to describe the service of Holy Baptism is a ‘christening’. And, the word ‘christening’ is over 10 times more likely to be used in online searches for information and related products like gifts, than the word ‘baptism’. Retailers know this too, and almost all related gifts and greetings cards feature the word ‘christening’. This speaks volumes about what is the universally-recognised language. By speaking in the language with which people are familiar, the conversation is opened. It’s the first step to mutual understanding between the church and family about what is really happening when a child is baptized. The research confirmed that by ‘christening’, families mean the service which includes water being poured on their child’s head. The water is very important to them. Without the water, the service is not seen as ‘proper’. The research also revealed:
So both words are right! As families prepare for this amazing journey of faith which begins on the day, they will have opportunities to explore with you the richness of the symbols and the promises and the welcome into the church… Read more about this in Articles. |