The Way UK
Helping young people encounter and explore Christian faith through engaging social media content
THE WAY UK IS HELPING to resource evangelism and discipleship among young people in churches through social media and digital content. This page introduces The Way’s online community and approach to digital evangelism.
Missional challenge
Young people are digital natives and are influenced by that space, yet there is a lack of Christian presence providing points of view shaped by faith.
Missional opportunity
How can young people encounter the gospel via social media platforms, and how can they be supported to attend in-person worshipping communities?
Resource
The Way has proactively sought to captivate young people with faith content since 2021 and now has an online community of over 500,000. Their Instagram and TikTok content focuses on evangelism. Podcasts explore books of the Bible and themes of the Christian faith, and are a discipleship tool.
Impact
Most recent figures suggest that 3% of 13- to 17-year-olds in England follow The Way, and on these platforms, an average of 100,000 young people watch every day. While scrolling through TikTok or Instagram, a teenager in the UK will, at some point during their average 70 minutes a day, come across a video from The Way that explores the Christian faith and creates an opportunity to find out more.
First steps
Podcasts and other content is available via The Way’s social media accounts:
