Through research and testing resources, the Church of England is discovering how repeated invitation really encourages people to come back to church.
The best news in the research is that families want and expect churches to keep in touch with them. The following occasions are special events which offer the perfect opportunity to invite and welcome families back.
Across all our research with those who have encountered church at one of life’s key moments, there is a consistently positive desire to hear from us again. One of the best moments to be in contact with people is around Christmas. It is the most likely time when people will want to return and a focused invitation linking to their situation can make a difference. The ideas below might help to target that invitation.
Valentine’s Day has become a significant opportunity in commerce to market gifts, cards and evenings out to help couples celebrate their love. It’s an opportunity for the church too – to invite weddings contacts to church and join them in celebrating the gift of marriage, whether that is yet to happen, or has happened recently. These ideas offer simple ways to do that.
This is a great opportunity to invite baptism families to come along with godparents to a special service, and to involve all those in the congregation who are godparents or godchildren too. Find resources here to help.
Easter is perhaps the church’s greatest opportunity to speak with confidence about the saving power of Jesus Christ. We know that those who have already had contact with the church through their own special occasion are happy to hear from us again. Targeted invitations and ideas for welcoming them into church over Holy Week can help us explain the life-changing meaning of Easter to even more people.
From fetes to flower festivals, holiday clubs and church picnics, summer offers so many opportunities to keep in touch with contacts. Here you’ll find easy ways to welcome wedding couples, families of recently baptized children and those who are bereaved, throughout the the summer months.
September is a really significant time for families with children. The very young may be starting nursery, older ones may be starting school or moving up a class. It’s a great opportunity for the church to stay in touch with families who have had children baptized at the church and show continued support as they grow up.